New airplanes, cabins, seats and lounges for Alaska and Hawaiian — including new Premium Transcon MAX 10s — mark the evolving airline and US business class landscape This article is for Subscribers
The blockers behind United’s soon-to-be unlocked new Polaris Elevate Ascent seat doors — plus wider questions around naive user testing This article is for Subscribers
Update #36: United’s 787-9 Elevate Ascent goes on sale with doors locked out, Spirit makes a Big Front Seat move in US premiumisation context, and BA adds 9% to its longhaul network This article is for Subscribers
Update #31: Air India’s 787 Elevate Ascent and older Recaro seats, plus more Vantage XL surprises for Discover’s A330 and Lufthansa’s A380 This article is for Subscribers
With fewer widebody types, seatmakers aim for ultra-optimised staggers and herringbone business seats This article is for Subscribers
United excels in aesthetics with new Polaris, Elevate (fka Adient) Ascent suites and studios This article is for Subscribers
