Hello readers! John here, and I can barely believe that this week marks the six-month anniversary since Gareth and I unveiled The Up Front to you.
It’s been an incredible journey so far, and we’re both really thrilled by the response to the site, our independent journalism, and our mission to cover this industry in a unique, in-depth way.
We’re hugely grateful for all the helpful, thoughtful feedback from our readers — in person, via email and on our two key social media, Bluesky and LinkedIn.
As we grow, we’ve been reflecting on that feedback to best serve you, our readers, so we’re tinkering with a few things about the site… all good changes, we hope!
Renaming our subscriptions: Subscriber becomes Premium, Pro becomes Business
Your subscriptions are the lifeblood of The Up Front — we quite literally couldn’t create and maintain the site without them. We’ve been delighted by the response from readers, and especially by those of you supporting us as paid members.
One of the things you've told us over the last six months, though, is that the names for our two paid tiers — Subscriber and Pro — weren’t the clearest. Genuine thanks to those of you who took the time to let us know: your feedback is invaluable.
So we’re renaming them: our Subscriber tier becomes Premium, and our Pro tier becomes Business. We think that reflects the different benefits of each tier more clearly, and we hope you agree!
You’ll see the change rolling out across the site shortly, and if you’re already a Subscriber or Pro, be assured that nothing else is changing but the name.
Premium subscribers continue to receive access to all our feature articles, while Business subscribers also unlock our critical industry intelligence, including our popular Readout news briefs, extended podcasts and more.
If you’d like to subscribe or upgrade, or for more info, either click on the subscribe button (at the top of the page on desktop, or under the menu if you’re on mobile) or head on over to theupfront.media/subscribe. With any questions, please drop Gareth an email: gareth@theupfrontgroup.com. On which note…
Multi-user discounts
Gareth here — we’ve been genuinely delighted by the number of companies large and small across the industry, especially within the passenger experience ecosystem, who have signed up for our multi-user discounts. But more of you could, and those that aren't are sometimes missing out because we’re broader in what we allow under a “multi-user” subscription than most.
To be direct: If you work closely with a sister company, subsidiary or parent company, and have people in both subscribing (or who should subscribe) then we can apply a discount that applies across every company in your network based on the number of total users. Not just your particular area of that group.
We do try to alert subscribers to this when we spot opportunities that are being missed, but we wanted to flag this up again — we appreciate it’s not how most publication subscriptions traditionally work. We wanted our subscription model to be tailored for the needs of the industry though, as much as what we write.
If you are interested in finding out more about multi-user subscriptions then please drop me an email: gareth@theupfrontgroup.com.
A new look is coming for The Up Front Update
John here again. Thanks to everyone who has written in with feedback about The Up Front Update, our end-of-week roundup of news. We’re delighted that you love it, and are taking on board your feedback that the most useful part is our series of quicker, informed takes on key goings-on across the industry to keep you up to date with developments.
We’re tightening up the Update format to focus on those parts as a result, with our first new-look edition out this week. Please let us know what you think!
Don’t miss us at RedCabin in Dublin
We’re massively excited for the RedCabin Aircraft Cabin Innovation Summit in Dublin in a couple of weeks — we’ll both be there, and we’ll be bringing you special coverage live from the event.
We’re also looking forward to running a fun, informative workshop on day 2 called DESIGN DISASTERS!!! together with Stephanie Faulk from Elevate Aircraft Seating and Richard D’Cruze from JPA Design.
Let us know if you’ll be there, and say hello if you are too.
Keep an eye out for our first online Roundtable
After Thanksgiving in the US and RedCabin, but before folks start to head out of office for end-of-year festivities, we’ll be holding our first online Roundtable for our Business (formerly Pro!) subscribers.
We’ll be bringing you more details soon, so keep an eye out for the timing. We’d love to have you join us.
That’s it! Thanks for being a part of our first six months
Once again, thank you immensely for all your support. We’ll be back to you soon with feature articles, the next in Gareth’s incredible history series on the California Clipper, and the first new-format Update. Do drop me an email — john@theupfrontgroup.com — with any questions, comments or feedback in the meantime!
Thanks again,
—John Walton, editor in chief
— Gareth Edwards, publisher
