The Up Front is funded by readers like you, at Premium and Business levels. During our launch phase, we plan to bring you around 3000–5000 words a week, usually split up into two stories. We plan for roughly half of our work to be available publicly, and half to be exclusively available for our supporters at Premium and Business levels.
We’ve created our own systems for our subscriber model instead of using Patreon or Substack. That means we can avoid a hefty processing overhead that saps your contributions to our work or sends money to a platform that funds the far-right.
We’re here for the long haul, and we’d love you to be too.
Premum level: unlock every article and the podcast
Support our work with our independent version of a monthly patron-style subscription: the Premium level.
Unlock every article on the site — as well as our subscriber-only weekly roundup newsletter, The Up Front Update.
You’ll also get access to our monthly industry insider strategy podcast, 40,000 Feet, and our relaxing mix of air traffic control audio and ambient tunes, Contact Decimal.
Business level: glean even more industry intel from The Up Front
Our Business subscription level includes everything at Premium level, plus critical intelligence for people working in the industry — or who fly so much that it feels like they do.
You’ll gain access to industry-level readouts from expos, airshows and key product releases, as well as an extended and video version of our podcast, 40,000 Feet, transcribed if you prefer.
We’ll invite you to our quarterly online roundtables, featuring our editorial staff and expert guests, on the most important topics as we see them.
At the end of every year, we’ll offer an annual e-book compendium of all our articles from the year — perfect for a long flight.
You’ll also get regular feedback opportunities with our editor in chief and publisher, so you can steer our coverage towards what matters to you.
And you can also purchase consulting hours from our team if there’s something vital you want to know.
Multi-user discounts: for companies and organisations, starting at 25% off your second user
If you’re a company, partnership or other outfit looking for more than one subscription to The Up Front, we’re delighted to offer you a multi-user discount on our Business tier.
Our discounts start at 25%, right from your second user, and go up from there. The more users you want, the cheaper each user gets.
We know you have the option to share your login around the office. We’d rather make it easy for you to support our work by giving everyone their own username and password. You don’t even have to be on the same domain: if someone would rather use their home email than their work one, that’s just fine with us.
Drop us a quick email to subscribe@theupfrontgroup.com with how many users you’re looking for, and we’ll get right back to you.
Building the future we want to see: free access for student Premium, and half price Business for students
One of the biggest barriers for those trying to find their place in, or expand their knowledge of, the aviation sector — and the passenger experience in particular — is access to quality analysis and journalism. The same barrier prevents the development of journalistic talent in the next generation.
At The Up Front, we are committed to helping develop new talent across our industry. To support this, if you are a student then we’re delighted to offer you free access to The Up Front Premium tier, bringing you access to all our articles, or 50% off our Business tier, which brings you industry-insider benefits, professional-level readouts from key aviation events, online roundtables with experts, extra details and much more.
To request a student subscription, email us at students@theupfrontgroup.com from your educational or institutional email address — .edu, ac.uk, edu.sg, ac.za, usp.br, or whatever it might be — and tell us what you’re studying. Our offer is also open to independent academics on the same basis: just get in touch via that same email.
Advertise on The Up Front
The Up Front is funded through a hybrid model: through supporter subscriptions at Business and Premium level, and through intentionally nonintrusive, but impactful, limited sponsorships.
We ensure the advertising experience compliments our reader-focused site, to the benefit of both. No popups, no auto-play video, no visual cacophony of dozens of ads of different designs. One sponsor per page or section. Our advertising is also completely walled off from our editorial: no advertorial, no small print.
That’s our promise to our readers, but also to our advertisers. Premium brands deserve a business class experience.
For more, and to learn how our advertising team can help you craft your message for our audience, head over to our advertising and sponsorships centre.