The Up Front is funded by readers like you, at Subscriber and Pro levels. During our launch phase, we plan to bring you around 3000–5000 words a week, usually split up into two stories. We plan for roughly half of our work to be available publicly, and half to be exclusively available for our supporters at Subscriber and Pro levels.
We’ve created our own systems for our subscriber model instead of using Patreon or Substack. That means we can avoid a hefty processing overhead that saps your contributions to our work or sends money to a platform that funds the far-right.
We’re launching without corporate seed funding or deep-pocketed investors, so for our first year we’re excited to offer a limited launch promotion as our version of seed funding: five years of Pro for the price of five years of Subscriber — that’s 50% off, to thank you for believing in our mission.
We’re here for the long haul, and we’d love you to be too.
Subscriber level: unlock every article and the podcast
Support our work with our independent version of a monthly patron-style subscription: the Subscriber level.
Unlock every article on the site, plus audio versions read by our journalists — never AI — as well as our subscriber-only weekly roundup newsletter, The Up Front Update.
You’ll also get access to our monthly industry insider strategy podcast, 40,000 Feet. You can also choose between weekly digest emails or a brief notification email every time we publish, or both if you prefer.
Pro level: glean even more industry intel from The Up Front
Our Pro subscription level includes everything at Subscriber level, plus critical intelligence for people working in the industry — or who fly so much that it feels like they do.
You’ll gain access to industry-level readouts from expos, airshows and key product releases, as well as an extended and video version of our podcast, 40,000 Feet, transcribed if you prefer.
We’ll invite you to our quarterly online roundtables, featuring our editorial staff and expert guests, on the most important topics as we see them.
At the end of every year, we’ll offer an annual e-book compendium of all our articles from the year — perfect for a long flight.
You’ll also get regular feedback opportunities with our editor in chief and publisher, so you can steer our coverage towards what matters to you.
And you can also purchase consulting hours from our team if there’s something vital you want to know.
Launch Pro: our version of seed funding, for a limited time
We’ve made a conscious decision to create The Up Front from the ground up, and to help us grow we’re offering a Launch Pro subscription for a limited time — allowing you to show your support for our work and set our sustainable independent journalism model on its path.
Here’s the deal: five years of our industry professional-level subscriber tier, Pro, for the price of our Subscriber level: that’s 50% off, for paying up front five years of to The Up Front.
For more, check out our Launch Pro offer page.
Multi-user discounts: for companies and organisations, starting at 25% off your second user
If you’re a company, partnership or other outfit looking for more than one subscription to The Up Front, we’re delighted to offer you a multi-user discount on our Pro tier.
Our discounts start at 25%, right from your second user, and go up from there. The more users you want, the cheaper each user gets.
We know you have the option to share your login around the office. We’d rather make it easy for you to support our work by giving everyone their own username and password. You don’t even have to be on the same domain: if someone would rather use their home email than their work one, that’s just fine with us.
Drop us a quick email to subscribe@theupfrontgroup.com with how many users you’re looking for, and we’ll get right back to you.
Building the future we want to see: free access for student Subscribers, and half price Pro for students
One of the biggest barriers for those trying to find their place in, or expand their knowledge of, the aviation sector — and the passenger experience in particular — is access to quality analysis and journalism. The same barrier prevents the development of journalistic talent in the next generation.
At The Up Front, we are committed to helping develop new talent across our industry. To support this, if you are a student then we’re delighted to offer you free access to The Up Front Subscriber tier, bringing you access to all our articles, or 50% off our Pro tier, which brings you industry-insider benefits, professional-level readouts from key aviation events, online roundtables with experts, extra details and much more.
To request a student subscription, email us at students@theupfrontgroup.com from your educational or institutional email address — .edu, ac.uk, edu.sg, ac.za, usp.br, or whatever it might be — and tell us what you’re studying. Our offer is also open to independent academics on the same basis: just get in touch via that same email.
Advertise on The Up Front
The Up Front is funded through a hybrid model: through supporter subscriptions at Pro and Subscriber level, and through intentionally nonintrusive, but impactful, limited sponsorships.
We ensure the advertising experience compliments our reader-focused site, to the benefit of both. No popups, no auto-play video, no visual cacophony of dozens of ads of different designs. One sponsor per page or section. Our advertising is also completely walled off from our editorial: no advertorial, no small print.
That’s our promise to our readers, but also to our advertisers. Premium brands deserve a business class experience.
For more, and to learn how our advertising team can help you craft your message for our audience, head over to our advertising and sponsorships centre.