We measure the coming widebody production gap, quizzing Boeing’s airliner marketing supremo on all the detailed interiors, seating and passenger experience questions that the CMO forecast opens up.
What size of airplanes are going to be produced, in what proportion to the market, and — crucially for the retrofit market — where is the undersupply? What’s the split here, and what are the complications around linefit and retrofit seats? What about the growing number of midlife retrofits and upgrades? And what does it all mean for passengers, suppliers and people in the industry?
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