Welcome to The Up Front Update!
John Walton here — first off, thank you enormously for being our first supporters at Subscriber and Pro level. We’re delighted by the response to our launch this week, and are so excited to bring you more as we all accelerate towards the Paris Air Show in just a couple of weeks.
The big thing to note this week: Lufthansa’s experimenting with proper business class recliners on narrowbodies, using Eurowings as the test bed.
Read on for our full roundup: what we’ve written for you this week, what else is on our radar, what’s coming up at Le Bourget, and what we’re reading across the industry.
This week on The Up Front: five features worth your time
As we launch The Up Front, explore over 15,000 words of expert longform aviation journalism:
- exclusive to Subscribers and Pros: everything you need to know about studio class, the new front-row business-plus category that’s the latest seat and services arms race
- our in-depth interview with Dan Flashman from tangerine on designing British Airways’ forthcoming first class suite — the biggest change to the airline’s top product since 1995 — and the context you need to understand what’s going on, and why
- exclusive to Subscribers and Pros: a deep dive into United’s new Polaris from Elevate (the new name for Adient Aerospace), including its hybrid layout and the new Polaris Studio suites, with their industry leading soft product
- our first longform review, setting the barometer for European business class on Lufthansa, with both the old NEK and newer Essenza seats — and an incredibly consistent (if thought-provoking) experience
- a detailed look at Air New Zealand’s new Business Premier seats and Business Premier Luxe studios, which launch Safran’s Visa inward-facing herringbone — but is it good enough to stand up to the competition?
Thanks to our launch advertiser, Unum
We designed The Up Front to be a pleasure to read and worth of your attention, so we don’t try to steal your focus with flashing ads, popups, popovers, autoplay videos, or anything else from the worst of the web.
You’ll only ever see one ad on any page or in any email: that’s our promise to you, and to our advertisers — including our launch advertiser, Unum.
Find out about advertising with us or contact our advertising team for pricing and to learn more.
