The Up Front welcomes feedback, corrections, updates, requests for expert comment, news, and press releases, as well as proposals for opinion pieces, embargoes, site visits and product reviews.
Corrections and updates
The Up Front strives for the utmost accuracy in everything we write, but we’re human and recognise that on occasion we may get something wrong. When we do, we act quickly and are clear about it to our readers. We will issue a correction to the article or other item in question, noting the nature of the correction at the bottom of the piece.
We do, however, write about a fast-paced industry, and are clear that if information changes after publication it’s important to have a historical record of what was considered accurate at the time of posting. Therefore, since all our articles have their publication date displayed clearly, we will not usually or routinely add updates to those already published. If we do, we will clearly mark them, as well as adding information about the update inline and at the bottom of the article.
Please contact corrections@theupfrontgroup.com with any correction or update questions.
Request comment from The Up Front’s expert team
The Up Front is delighted to contribute our expertise to explain aviation to other media outlets’ audience, including via video/audio interviews, podcast appearances, and written comment.
Editor in chief John Walton has two decades of experience explaining what detailed aviation news means for a wide variety of audiences, from general media to regional outlets. Il est également disponible pour médias francophones.
Our goal with The Up Front is to create a digital experience that brings a modern, digital experience to B2B+C journalism and analysis. Publisher Gareth Edwards (who writes as “John Bull”) is happy to talk about the strategy and technology behind our approach.
For all contributions, please ensure we are credited along the lines of: “aviation journalist John Walton, editor in chief of The Up Front, an independent aviation news outlet at theupfront.media”. Please let us know in advance if including the site address may not be possible.
To get in touch, please email eic@theupfrontgroup.com including your name, media outlet, deadline, questions, and a bit about your audience. We aim to respond quickly and are normally in British (London) and Central European (Paris/Berlin) timezones.
News and press releases
The Up Front welcomes news, press releases and story pitches to pr@theupfrontgroup.com, on topics relevant to our aviation and travel remit only. Please mark us as “never follow up” on releases, and do not send releases about surveys.
Please ensure you provide multiple media images (at least 1000x1000px) via non-login instant download links. By sending media images, you agree that you own or have procured a full license for The Up Front to use them on a commercial editorial basis, and thereby grant The Up Front worldwide nonexclusive unremunerated license to use them. You further warranty that generative AI has not been used at any point in their creation.
Link building emails will be immediately deleted.
Opinion pieces and op-eds
The Up Front welcomes proposals for opinion pieces, known as op-eds — “opposite the editorial page” — in traditional newspaper terms. These should usually be 750-2000 words in length. We don’t, however, accept guest posts.
Please email editor in chief John Walton at eic@theupfrontgroup.com for all proposals. By sending any materials (text, audio, video, etc), you agree that you own or have procured a full license for The Up Front to use them on a commercial editorial basis, and thereby grant The Up Front worldwide nonexclusive unremunerated license to use them. You further warranty that generative AI has not been used at any point in their creation.
Embargo proposals
The Up Front enthusiastically welcomes proposals for embargoed topics. To be abundantly clear, and to avoid any misunderstanding from PR and media teams, we use the professional definition of an embargo:
- A company representative (media relations staffer, PR agent, etc) contacts a media outlet with a brief proposal for the embargo, including some limited information about topic and embargo date/time (including timezone).
- The media outlet agrees to the embargo topic and date/time, and discusses details as necessary.
- The company representative sends the full information (which is now “under embargo”), including if needed offering an interview.
- The media outlet produces embargoed article, releasing it at embargo time.
- If the news breaks elsewhere before the embargo time, the media outlet is released from its obligations to respect the embargo.
The Up Front does not — and cannot — preemptively agree to unilaterally declared (or “surprise”) embargoes by PRs or or representatives who simply add the word “embargo” to a press release or other communication. That is not how embargoes work.
Please contact eic@theupfrontgroup.com to start the embargo process.
Site visits, product reviews and events
While the ability to conduct interviews over videoconferencing software is a welcome development in journalism, there’s no substitute for getting on-site or hands-on with a product.
We’re delighted to receive suggestions for events or site visits, and undertake expert reviews of onboard experiences, lounges, soft product and other parts of the aviation experience regularly.
All flights, accommodation or other facilitated reviews — in other words, those provided by airlines, hotels, airports, or other organisations like airline alliances or trade associations — are clearly marked at the top and bottom of relevant articles, and on any mention on our socials.
Our editorial independence is paramount to our readers’ trust, and we never enter into any discussion of article approvals, pre-release article review, or any editorial constraints on what we write. All experiences, opinions and analysis are entirely those of our journalists, and are not approved or reviewed by PR teams prior to publishing.
Please contact eic@theupfrontgroup.com for our full product review guidelines and to discuss further.
Photography, videography and supplied images
The Up Front recognises the importance of photography, videography and artist creator rights, and operates robust policies and processes to ensure that these rights are protected.
The sourcing, ownership, licensing details, of every image — including photographs, screenshots, diagrams, graphics, renderings, videos, stills or screenshots from videos, and other imagery — used in every article on The Up Front are recorded on our internal image ownership tracking systems, on a per article basis.
We take care to ensure that images used in articles on The Up Front are attributed for sufficient acknowledgement, usually within the caption, for example as “Image: Journalist Name” or “Image: Airline Name”.
Companies, PR agents, media relations representatives and others (“image suppliers”) supplying images for use in The Up Front articles warrant they have the rights to supply any images provided on a worldwide, nonexclusive, unremunerated, commercial basis.
For the avoidance of doubt, and based on prior experience, image suppliers must be aware that stock imagery library licences, for which they themselves may have a licence, do not usually transfer outside their organisation, including to media such as The Up Front. We require that image suppliers do not provide us with any such images for which they have not secured the necessary rights for usage on The Up Front, and may ask for confirmation that transferable rights exist for our records.