Welcome to The Up Front, a new journalist-owned partnership, creating the world’s best in-depth, independent aviation journalism in our areas of expertise. We’re delighted to have on board!
Here at The Up Front, we’re up front in what we write, the way we write it, and the way we operate. We offer deep expertise, stories that inform and entertain you, and a media outlet you can trust. We’re influential, not influencers, and we’re beholden to only our readers: no big media owners, no fintech backers, no external advertising networks, no PR teams.
Now you’re here, read more about us, what we’re doing, and how we’re doing it, as well as why we write in the way that we do. Head to our main page for our portfolio of launch feature articles — you’ll find more than 15,000 words across our initial set, with more coming later this week for readers who support us with a subscription.
The Up Front is entirely independent, and we’re incredibly grateful for readers like you, who support what we do at Subscriber or Pro level, unlocking all our in-depth aviation journalism and industry insider intel — or even just to get notifications when our publicly available articles are released. If you’re a business, corporate discounts are available for multiple Pro memberships.
As part of our launch, we’re offering five-year, 50% discount on our Pro subscription level as a limited-time seed funding round for our startup phase. We’re excited about our next phases as we build The Up Front, and want to bring it to you as soon as possible.
For more, become a subscriber, follow us on Bluesky at @theupfront.media, and join us at LinkedIn.
As we launch, we welcome any thoughts you have as we introduce ourselves — please email feedback@theupfrontgroup.com with your thoughts.
