Have you spent a substantial part of the northern hemisphere summer with the songs from the breakout Netflix hit KPop Demon Hunters — which has an early scene set in an aircraft, naturally — stuck in your head?
Us too, so open up a soda pop and join the LOPA Boys, John Walton and Gareth Edwards, to close the summer honmoon as we round up and take down the golden trends that have been developing since the Paris Air Show, including:
- The quiet premiumisation strategy of Korean Air as it absorbs Asiana, plus what that means for passengers — especially at Seoul Incheon — looking for more luxurious digs in the sky and at the airport
- Virgin Atlantic and the high-J trend of the year, as airlines try to meet the “insatiable demand for premium travel” with larger business class cabins
- and in our extra-length edition for Pros, we talk more about the way that the industry is responding to the global widebody shortage — now and in the future — including with ultra-customised, fuselage-specific business class seats. Get access to the Pro edition here...
This is what it sounds like…
