Inside the development of ANA’s new The Room FX business class, in Tokyo and beyond

Behind the no-recline, sofa-style seat’s positive domestic-market reception, ANA’s customer experience team has taken smart approaches to design, production and certification

By John Walton 9 min read
The Room FX mockup on an event stand, with ANA branding band signs to “Official Goods” and “Sky Rest” lounge beyond.
The Up Front AnalysisANA All Nippon AirwaysSafran Seats The Room FXSafran SeatsBusiness Class787787-9
John Walton

Editor in chief of The Up Front, with two decades of experience reporting across the global aviation industry, specialising in business and first class, seats, cabins and the passenger experience.